I am with Robert “Bob” Greenwood, AMAM, the President/C.E.O. of Automotive Aftermarket E-Learning Centre. Bob is an aftermarket Business Coach, international Business Instructor, Business Consultant and Author.
We talk so much about becoming the CEO of your business on our podcasts that I asked Bob to give us some guidelines … some understanding on what it takes and disciplines that we must follow to become a great CEO/leader of our business.
He is passionate for the shop owner in what Bob calls the new aftermarket. Bob says we are no longer a trade but a profession. He has been outspoken on the CEO Mindset. Re-Re ing your business and 5 bridges the CEO needs to cross.
Understanding the very meaning of being a CEO, Bob believes most shop owners who are originally technicians see the term CEO as a "Corporate Office". That is furthest from the truth. It is your role and responsibility to your team, customer and company. If not who else?