Gift cards

Michael Owner/Technician Quakertown, Pennsylvania Posted   Latest  

Does your shop send out gift cards to your customers? I have the opportunity to send out 500 $25 gift cards to customers this holiday season but I'm unsure of who to send to. Customers that have spent X amount of dollars in the last few months? Farther out than that? What are some thoughts here?

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Albin Diagnostician
Leavenworth, Washington
Albin Default
 

What works for one shop won't work for all, A few years ago, I used to send out a gift card to all my customers, (I'm a one man shop and kept my customer base trimmed to 350 people). Each of those people got a gift card for 2% of their business, not to exceed $50.00 for the card. Less then half of the cards would come back for business. When I moved my shop 5 years ago, I quit doing that. Now…

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Matthew Mobile Technician
Bartlett, Illinois
Matthew Default
 

Great input, Albin. A hand written card goes a long way, how many companies do that anymore? Plenty have traditional ways of marketing, but have lost the personal touch.

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Michael Owner/Technician
Quakertown, Pennsylvania
Michael Default
 

We do direct mail too and it took about 6 months for us to start to see a return but the patience paid off. We get back a decent amount of mailers. Llast November I spent like $1,300 for about 3,000 mailers. 43 mailers came back but we made about 30k in sales on that 43.

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Matthew Mobile Technician
Bartlett, Illinois
Matthew Default
 

What about selecting fewer customers and a higher amount? That is a lot of customers, maybe picking 50 and giving them 250 would be more meaningful. To me the best customers aren't the ones that spend the most money necessarily. They are the ones that consistently come to you for everything and maintain their cars properly. They don't hassle you every time you try and sell work. It is a more…

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Albin Diagnostician
Leavenworth, Washington
Albin Default
 

You want to do your marketing to the best of your flock, they are the ones that butter your bread. The rest of them just fill in the gaps. I learned a long time ago, that I did not need every car that drove up and down the street in my shop.

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Charles Instructor
Fitchburg, Massachusetts
Charles Default
 

Yes Albin your correct......It's the 80/20 rule........80 % comes from 20% of your customer base....

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Michael Owner/Technician
Quakertown, Pennsylvania
Michael Default
 

Giving them $250??

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Samuel Technician
Somers Point, New Jersey
Samuel Default
 

A question....$25 gift cards that can only be used at your establishment or a prepaid use anywhere card?

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Michael Owner/Technician
Quakertown, Pennsylvania
Michael Default
 

$25 at my shop only.

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